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Data & Imagery

Free vs commercial satellite imagery: when 30 cm is worth paying for

Sentinel-2 and Landsat cover most monitoring work at no cost. Here's when commercial imagery from Airbus, Planet, or Vantor (formerly Maxar) earns its price, what it costs in 2026, and the licensing trap to avoid.

Every GIS team eventually asks: should we pay for high-resolution imagery? The honest answer is “sometimes”. Free data handles most monitoring. Commercial imagery is for the moments when you need to see detail, or when you can’t wait for the next clear pass.

What free imagery gives you

Source Resolution How often Good for
Sentinel-2 (ESA) 10 m (visible, NIR) About every 5 days Vegetation indices, land cover, change detection over hectares
Landsat 8/9 (NASA/USGS) 30 m About every 8 days combined Long time series back to the 1980s, thermal bands
Sentinel-1 (ESA) Radar Regular revisits Seeing through clouds, flooding, some clearing detection

In Indonesia, clouds are the real limit, not resolution. Combining Sentinel-2 with Sentinel-1 radar usually gets you a usable signal each month, even in the wet season.

Free imagery is enough when you’re tracking change over areas of a few hectares or more, building monthly or seasonal reports, or need a long history.

When commercial imagery is worth it

  • Verification: confirming that a 2 ha clearing flagged by Sentinel-2 is real, and what caused it.
  • Disputes and audits: showing a boundary, road, or structure clearly enough for a client, buyer, or regulator.
  • Small objects: counting trees, mapping smallholder plots, checking infrastructure.
  • Timing: you need an image of a specific place within days, and can pay for a satellite to be tasked.

What it costs in 2026

Prices vary by provider, licence, and area. These ranges come from reseller price lists and market guides, so treat them as indicative:

Product Typical price Typical minimum order
Archive 30 cm about $17–26 per km² 25 km²
Archive 50 cm about $8–18 per km² 25 km²
WorldView-3 30 cm archive up to about $45 per km² 25 km²
Pléiades Neo 30 cm archive about $22.50 per km² 25 km²
New tasking (30–50 cm) 50–100% more than archive 50–100 km²
PlanetScope monitoring (3 m, near-daily) subscriptions from about $2,700 per year per area under management

A worked example. A 5,000 ha concession is 50 km². One archive Pléiades Neo scene at about $22.50 per km² costs roughly $1,125 for a single date. Monthly 30 cm coverage of the same area would run past $13,000 a year. That’s why most teams use free data to monitor and buy high-resolution scenes only where something needs a closer look.

The licensing trap

Standard commercial licences usually cover the organization that bought the image. If a service buys imagery under its own licence and shows it to many customers, that can breach the licence. Sharing imagery with clients, or building it into a product, typically needs a reseller or value-added licence.

Before you buy, check who the licensee is, whether you can share derived products (maps, statistics), and whether clients can see the raw image.

Recent changes worth knowing

  • Maxar Intelligence is now Vantor (October 2025). Its platform is the Vantor Hub, with annual subscriptions starting around $10,000, and its APIs are moving to new names during 2026.
  • The free NICFI tropical basemaps from Planet stopped including new PlanetScope mosaics after January 2025. The 2015–2025 archive remains available in Earth Engine for non-commercial use.
  • Marketplaces such as SkyFi and UP42 let you search and order from many providers through one account, often with no subscription.
  • Government agencies in Indonesia can get high-resolution imagery through BRIN under Presidential Instruction No. 6/2012, so check what your agency already has before buying.

A simple decision checklist

  1. Can Sentinel-2 or Landsat answer the question at 10–30 m? Start there.
  2. Is the area small enough to make a high-resolution order affordable? Clip to the AOI you actually need.
  3. Is there an archive image from the right date, or do you need to task?
  4. Who needs to see the image, and does the licence allow it?

Sources

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